Orange Appeal Magazine cover

Our story

Orange Appeal was launched in 2008 to serve the growing market of educated, active women in the Central Florida area. From day one the focus has been on them! Each issue is filled with women to watch representing a diverse range, from the area’s top business leaders to industrious entrepreneurs as well as key players in the nonprofit arena.

With over 30 years experience in the publishing industry, founder, editor and publisher Christi Ashby wanted a magazine to call her own that was not only informative and entertaining but also delivered the highest quality content and design.  With the help of her daughter, Kate Slentz, the two launched the premier issue in summer 2008. Now, eight years later, the two strive to raise the bar with every issue, highlighting the best the Central Florida community has to offer.


Orange Appeal is a virtual community for

Central Florida women!

The HIGHEST quality print publication in the market, direct mailed in-home to active, affluent women in the most desirable zip codes, including Lake Mary/Heathrow, Longwood, Maitland, Winter Park, College Park, Baldwin Park, Dr. Phillips/Bay Hill/Windermere, Lake Nona and Celebration. Additional distribution: target retailers, resort spas, community and charity events.

Issues published: JAN/FEB, MAR/APR, MAY/JUN, JUL/AUG, SEP/OCT and NOV/DEC.  Approximately 13,000 copies are printed.

The MOST comprehensive e-newsletter is sent out to roughly 3,000 opt-in subscribers bi-weekly. Each edition focuses on key community and charity events as well as special programs and offers from our partners and advertisers.

The NEWEST interactive website has just launched with blogs, calendars, special offers and a bright, exciting design.

The BIGGEST day for women is the Orlando Women’s Conference held each spring with more than 40 speakers, 30+ exhibitors, keynote luncheon and lots of opportunities for mingling. The 6th annual event is scheduled for April 8, 2016 at The Rosen Shingle Creek. Learn more at

And MORE! We work with clients on special events, projects and more. Appeal Media & Events is owned and operated by a mother-daughter team. Christi and Kate believe that getting out and building relationships is the most important part of their jobs. It also leads to great original stories and captivating concepts.

Orange Appeal was founded in 2008 and a big part of the original mission was (and still is) to support local non-profits that make Orlando a better place.

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